Marketing Head | New-Age Applied Careers Institute | Brand Strategy, GTM, EdTech, Digital, MarTech, CRM, Media Planning, AI Tools

About the Company

A leading education group launching a brand-new institution focused on applied careers – built for the next generation of professionals. This is a greenfield launch, not an optimisation play – a rare opportunity to shape how a new institution presents itself to the market from the ground up. Backed by an established education group with the resources and credibility to build something that lasts, the mandate is clear: define the category, own the brand, and drive enrolments. A high-trust, high-ownership environment where builders thrive, ambiguity is fuel, and the work directly shapes thousands of career journeys.

Marketing Head

📍 Jaipur | Full-time | Permanent | Sr. Manager / AD Level | Reports to Institute Director | CTC: ₹25–30 LPA | Immediate

A strategic, execution-driven Marketing Head is needed to own brand strategy, positioning, and go-to-market execution end-to-end for a brand-new institution. This is a builder role – leading a 3-person in-house team and managing an external agency and vendor bench, reporting directly to the Institute Director.

What You’ll Do

• Own brand strategy, positioning, and messaging across student and parent audiences from scratch
• Drive end-to-end GTM planning and execution for a new institution market launch
• Map the competitive landscape and define market-entry whitespace and category positioning
• Partner with Admissions on lead-to-admission conversion and enrolment targets
• Own the marketing budget with full ROI accountability
• Plan and execute mainline/offline advertising and overall media strategy
• Manage the external agency and vendor bench – negotiation, briefing, and delivery oversight
• Drive cross-functional alignment with Admissions, MarTech, Academic team, and Institute Director
• Lead, mentor, and build capability within a 3-person in-house team – Social Media Manager, Graphic Designer, and Brand Manager

What You Bring

• 8–10 years in brand/marketing roles with 3+ years leading a team
• Prior experience in education, hospitality, travel, or tourism strongly preferred
• Proven track record of launching a new brand, campus, or vertical from scratch – strong advantage
• Strong command of brand strategy and multi-channel GTM planning
• AI-tool fluency and a digital-first mindset in day-to-day execution
• Working fluency in MarTech/CRM – GA4, CRM platforms, WhatsApp automation
• Solid budget management and vendor/agency negotiation skills
• Strong stakeholder and cross-functional program management ability
• High on ownership – operates well in ambiguity with minimal hand-holding
• Hands-on when needed – not purely a delegator
• Able to build credibility with faculty and academic stakeholders

Education

• MBA / PGDM in Marketing — Tier 1/2 institute preferred

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