Head of Web Ops & Site Health | Fintech SaaS | Contentful, GTM, GA4, Technical SEO, AB Tasty, ActionIQ CDP, Core Web Vitals, GEO

About the Company

40+ years. 20+ million customers. One mission. This is a category-defining fintech SaaS powerhouse building forward-looking financial tools that help people and businesses stay ahead – not just keep up. From predictive cash flow and smart real-time budgeting to unified personal and business finance management, the platform serves freelancers, self-employed professionals, and everyday consumers at extraordinary scale. With a product suite spanning personal finance, investments, invoicing, and tax readiness — this is fintech done with depth, precision, and a relentless focus on what’s next. A high-trust, high-impact environment where marketing and technology converge to shape millions of financial decisions every day.

Reports to VP of Marketing (US) 

A strategic, execution-driven leader is needed to own and run the central Web Operations & Site Health Hub for a high-scale fintech marketing organization. This is a senior leadership role heading the entire India marketing team – setting the operational backbone for a high-traffic, consumer-facing eCommerce and marketing web experience across content delivery, analytics, experimentation, SEO, and personalization.

What You’ll Do

Content & Web Operations

• Own CMS operations in Contentful — high-velocity publishing workflows, campaign launches, landing page deployment, and governance
• Drive high-quality web releases through rigorous QA, validation, and release management
• Lead governance of catalog data quality, site taxonomy, and attribute standards

Analytics & Behavioral Intelligence

• Oversee GTM (server-side), GA4, and BigQuery tagging with a focus on data privacy compliance
• Manage integration of Glassbox with Google Analytics and ActionIQ CDP for behavioral intelligence
• Enable session replay, friction detection, and behavioral analysis to power optimization decisions

Testing & Experimentation

• Own the full A/B and multivariate testing lifecycle using AB Tasty — setup, QA, deployment, and measurement
• Establish experimentation guardrails and high-velocity testing standards across the org
• Partner with Analytics, Design, and Engineering for data-driven test outcomes

Personalization & User Journey

• Deploy web behavioral segments and personalized discovery journeys via ActionIQ CDP
• Build and automate discovery journeys that adapt to real-time user signals and intent

Technical SEO & Site Health

• Monitor and improve Core Web Vitals (LCP, FID, CLS) and overall crawlability
• Use Screaming Frog and Sitebulb to resolve crawl errors, redirect loops, and broken linking structures
• Drive Generative Engine Optimization (GEO) and LLM discoverability initiatives

Team Leadership

• Head the entire India marketing operations team (~20 members)
• Define career paths, skill development plans, and cross-functional operating models
• Build scalable playbooks and documentation across Product Marketing, Design, Engineering, and Data

What You Bring

• 12–18 years of experience in web operations and marketing technology
• 5+ years leading technical teams in a digital marketing / fintech environment
• Must-have: Strong hands-on CMS experience — Contentful (headless) strongly preferred
• Must-have: GTM (including server-side), GA4, BigQuery expertise
• Must-have: Technical SEO — Core Web Vitals, Screaming Frog, Sitebulb
• Must-have: ActionIQ CDP or equivalent (Tealium) experience
• Must-have: A/B testing — AB Tasty, VWO, or Optimizely
• Fintech or high-traffic consumer-facing web environment background strongly preferred
• Experience with Glassbox or equivalent behavioral analytics tools
• Proven ability to design scalable operating models and governance frameworks
• Understanding of GEO (Generative Engine Optimization) — strong advantage
• Ability to bridge high-level marketing goals with precise technical execution

What Success Looks Like

• Faster, more reliable web launches with fewer defects
• Improved site performance, Core Web Vitals, and Technical SEO health
• High trust in web analytics data and tagging accuracy
• Increased experimentation velocity and insight generation
• Scaled personalization and behavioral activation across the web

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